Thirty-one lengths—Secretariat’s margin of victory at the 1973 Belmont Stakes. Hallowed Distilleries honors that legendary achievement with a Kentucky Bourbon crafted as a tribute to the champion himself. 

From the hand-crafted carnation crown to the track-shaped bottle, the structure itself serves as the foundation of the design. Each element tells a piece of Secretariat’s story. Graphically, the design embraces subtlety, with a wordmark celebrating his record-setting margin of victory and patterning inspired by the silks worn by jockey Ron Turcotte during Secretariat’s historic Belmont win. The result is a design crafted to honor both the bourbon and the legendary champion that inspired it. 

Designed in collaboration with Holotype