Blacklist started as a passion for bikes. Founded by a longtime bmx rider and mountain biker. Blacklist started as bike shop, but quickly expanded into components and distribution.

We thought the shop should feel like a cool place to come hang out, have a chat and check out bikes. I designed a nostalgia inspired series of wordmarks and monograms, utilizing consistent type choices and a tight color palette of black, gold and white. This gave us a brand with flexibility, and a strong visual unity that plays through packaging and visual system.