Whitney Johns is a fitness model, influencer, coach and personal trainer. She launched her own line of supplements to help others reach their fitness goals.

One of the main challenges was to give Whitney a design that was both informative and graphically impactful. Borrowing techniques from letterpress and screen printing, I came up with a simple solution—clean typography overprinting bold bars of color. The graphic bars, forming a monogram W, are forward, technical and beautiful. 

Collaboration with Pliant


Selected Works